Last week’s blog focused on being an entrepreneur, so this week’s blog focuses on being a designer. A bit of history on me first. I was one of those kids in school who had to have new markers, crayons, pencils and paper for the start of every semester. And then once I had all my new shiny materials I would only use them on projects that I saw fit. A greeting card that I would make, a special drawing for mom or pages and pages of patterns that I designed. What I did not know when I was young was that I was already showing my passion and love for design. My parents encouraged me in everything that I wanted to do, but the career of graphic designer never came up…it was what I was I just did not have a title for it then. Fast forward what seems like a thousand years and I am here. The owner / designer of Confections by Shara’s Paperie and Shara’s Paperie. My dream job is what I get to do every day.
So what do I do everyday? The list is long (and admittedly sometimes boring), but today I am going to concentrate on the designer part, not the everything else. When we want to introduce a new pattern the first thing that I do is open Adobe Illustrator, look at the blank screen and be convinced that I will not be able to come up with anything. Happens every time…I should be used to it by now. But then something will pop into my head, maybe a color I saw, a piece of clothing that I loved or even just the shape of something around me and the ideas start popping. I get as much onto that Illustrator screen as I can while the ideas are flowing. This is the part that I love! After awhile I can see that parts of my creation that can work and those that can’t. Then the tweaking and honing begins and I end up with a finished design. Even then there are some that I love and know will look fabulous on our personalized products. And there are some that are awful which get hidden in a file on the server. Regardless of what happens with the pattern I never tire of the creative process.
And the best part? Seeing my work on our personalized products that are so well received by our fabulous clients.